I gave his advice a lot of thought. Other writer's blogs are all over the map. Some of them focus exclusively on their books. Some have developed a focus on the brave new world of publishing. Some do author interviews or book reviews and some just talk about whatever is on the author's mind on any given day. Even the big guys and girls, the celebs of writerland, don't follow a set formula. After a couple months of informal research it's become clear to me that there is no rule of thumb apart from that of, "YOU MUST BLOG."
Which leads me to the next question. What is a writer's brand? Is it our book, our writing skills or just our bright shiny faces coming to you from our RSS Feed each and every day (okay, in summer only three times a week).
I think the answer is that it depends. I know, I know, that's probably the least satisfying answer ever! Anyway, here's my analysis.
Does my blog reading audience want to hear about my book each and every day? No, absolutely not! I love Losing Beauty like a child, a fictional child, and even I don't want to hear about it every day.
So what about writing? I'm a writer, should my brand be writing advice? In my case the answer is again no. There are already so many amazing blogs that give great advice about writing. I don't feel like I have much substance to add to the discussion that hasn't already been said by other people in more elegant ways than I could manage. See here http://mysterywritingismurder.blogspot.com/ and here http://www.waterytart23.blogspot.com/ for good examples of these blogs.
I think the previous two sentences can be equally applied to building a brand around publishing advice and author interviews. There's no way I could compete with these amazing blogs http://www.jennymilchman.com/blog/ and http://landofnodtrilogy.blogspot.com/ And to tell the truth I love all of the aforementioned blogs so much I wouldn't want to compete.
Which leaves, well, me. I think my bloggy brand is about the way I see life. My goal is to entertain and distract for a few moments of your day in hopes that those moments will be enough to convince you I'm equally capable of entertaining and distracting for a whole book. Some days that might mean an author interview or book review. Sometimes it might mean a well-thought out discussion on a serious topic and every now and then it might just be a picture of me on an elephant. Does your blog have a brand? I'd love to hear about it.
|Entertain and distract, kind of like protect and serve but more fun.|