Or maybe they say it to me because I grew up in a town that claimed to serve the World's Largest Strawberry Shortcake during it's annual Strawberry Festival.
Whatever it is, nothing makes me feel more summery than the moment I spot red fruit peeking out from underneath green leaves.
And yes, I know you can purchase strawberries all year round at the grocery store but those aren't really strawberries. They might be called strawberries, look sort of like strawberries, but after that they lose any relationship to a real strawberry picked warm from the sun and eaten straight off the strawberry bush.
Real strawberries, as opposed to their mutant grocery story cousins, are not very big and not deep dark red. These warm, and sometimes slightly dirty, strawberries encapsulate summer. They are sweet, brief and best consumed immediately.
A few years ago I planted a border of strawberry bushes all around the stone patio in our backyard. Those bushes have become my bellweather for summer. Each year when I spot their blooms I rejoice because I know warm weather with it's lazy days and slower pace isn't far behind.
My strawberry bushes often provide breakfast, mid-morning snack and the opportunity to make a fancy dessert. Even though my children won't share memories of the World's Largest Strawberry Shortcake with me, I'm confident they are creating their very own summer strawberry memories.
Each morning when they come home from their marathon morning swim practice they collapse in the grass, pick strawberries and talk about the important issues of the day: BeyBlades battles, what Child #2 will do for his birthday and who's going to win So You Think You Can Dance.
I never interrupt that time because it's just for them, their time to bond, eat and relish summer.
I know when they grow up they'll probably cheat on summer strawberries with the supermarket variety. But I hope that somewhere in the backs of their minds I've helped forge a connection for them.
Strawberries, summer and bliss.